My media product to some extent conforms to the hegemonic values of a music video through it's use of matching editing and pace.
However, it also challenges the conventions by:
- Having very little miming, and no clear storyline.
My genre (experiemental music) does not have a set list of conventions but I wanted to completely ditch this perception of the genre being 'weird'. In general, I wanted to subvert the connotations of a mainstream video. I feel I have successfully done this. I have created a very 'filmic' piece, which is slowly becoming more common, but it is still rather obscure in my opinion.
My actress did not wish to mime and a performance based video was the last thing I wanted. I shot quite a substanial amount of piano footage and soon realised it was heading in the direction I did not want it too. Once I heard the lyric "When I was a child..." I decided I wanted to incorporate child footage and a narrative was born out of this.
-Looking very cinematic, considering it's genre is usually considered very low-budget.
- It's use of timelapse photography.
Throughout the video, there is several, brief sequences where this occurs. Two sequences of Hannah and two of traffic, one being out of focus.