Wednesday, 4 November 2009


Although, I still have a while til the editing process I have started to think of different techniques I would like to use. One I quite like is sublimical, it has always interested me.

Sublimical is when a message is buried in another medium. Initially the technique is used to trick the audience to some extent, the idea is that the audience subconsiously take in the message. This technique is banned in advertising.

When applying this technique to a film advertisement you will often see flashes.

I like the way this is done, in a sublimical fashion. I wish to do this with my cut-aways.

The first time I ever saw it done was in Fight Club.

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